Montessori Marketing Insider

Your school's website serves as a crucial tool for generating leads and engaging potential families.

By implementing this one effective strategy, you can optimize your website to capture the attention of more prospective families and encourage them to take the next steps towards enrollment.

Too often, schools are hesitant to focus on the top of the admissions funnel. (It feels too “salesly.”) But our benchmarks have shown that by focusing on the top of the funnel, you’ll see more engagement an…

Key Insights

• Complete Montessori Marketing Plan
• FREE Montessori Photography Service
• Photo Library

Nido Marketing’s Professional Montessori Photography

More often than not, the first impression a parent will have of your school is online through photos — either through a social post, an ad, or your website.

Nothing captures the essence of your school like professional photography. 

Hiring a professional photographer to spend a day in your school can be time-consuming and expensive. Not…

There's no doubt that Google Ads stands out as one of the most powerful tools to attract prospective parents and students. Google processes 8.5 billion searches per day... some of those are parents looking for the right program for their child. If your school is deciding whether or not to use Google Ads as part of your marketing approach, ad budget is certainly going to come into question.

So... how can you determine a good Google Ads Budget? 

Well, the truth is, there are many factors at play…

Key Insights

• Website Design
• Graphics & Photos
• Montessori Content
• Automations
• Montessori CRM
• Community Resources

About KIE International Montessori

KIE International is a bilingual Montessori school that is focused on meeting the individual child's intellectual, emotional, and physical needs and to guide them in a hands-on atmosphere. They currently have programs for children aged 2-6 years in Laguna Niguel, California.

Their credentialed and experienced Montessori guides provi…

As a Montessori school administrator, you know how important it is to build a strong reputation for your school. One of the best ways to do this is by encouraging parents to leave online reviews and ratings of your school.

However, with Google no longer allowing reviews of schools on their platform, it can be difficult to know where to focus your efforts. In this article, we'll outline the top places schools should have accounts for online reviews and why.

Why did Google ban reviews for sc…

Key Highlights

• Montessori Website
• Automations & Customizations
• Communication Streamlining with the Montessori CRM
  
• Montessori Content
• Montessori Thrive Marketing & Leadership Resources

About Montessori School of Louisville (MSL)

Montessori School of Louisville was founded in 2006 by a group of Montessori parents and educators committed to supporting the growth of Montessori education in the Metro Louisville area. MSL opened its doors with just 28 students in August, 2006 with one Ear…

The path to running Montessori programs that are full, profitable, and successful begins with focusing on your retention rates. The higher your retention rates are, the less time and effort you'll need to spend trying to attract new families. There are many ways a school can begin improving retention rates, and it all starts with effective marketing and parent education. 

When it comes to retention in the Montessori space, lack of involvement and understanding are your biggest enemies. When fam…

A Customer Relationship Management (CRM) tool is essential for managing communication, admissions, and marketing with parents and prospective parents in your Montessori community.

When used efficiently, a CRM can be a great time saver for school leaders. We'll be honest... learning to use a CRM can take some time and effort, but it will make your life easier and more organized in the long run. We are summing up some Montessori CRM best practices so that you can utilize a CRM at your school in t…

Key Highlights

• Montessori School Website
• Automated Tour Scheduling
• Automated Forms 
• Montessori CRM
• Montessori Content
• Montessori Thrive Resources

About North Shore Montessori School (NSMS)

North Shore Montessori School was established in 2013 by Head of School, Tracy Theisen and a small group of parents who were seeking authentic Montessori. They humbly began with one Children's House classroom, and have graciously grown to a warm community with five classrooms serving children 20 …