Montessori Marketing Insider

Social media platforms like Facebook and Instagram have quickly become essential tools for Montessori schools to connect with families, share updates, and build their community. However, these platforms, operated by Meta, come with significant security risks that can jeopardize the hard work schools put into their online presence. As a marketing company, we’ve seen firsthand how devastating it can be when a school loses access to its Facebook account, whether due to hacking or simply because the…

We meet with Montessori schools that are trying to grow their enrollment regularly, and many are interested in running Google Ads to reach more prospective families online. We agree that running Google Ads is one of, if not, the most effective way to target more families and grow your enrollment... but it is crucial to have a great website first. While paid ads can drive traffic, they won’t deliver strong results unless your website is designed to convert those visitors into inquiries, tours, an…

Social media has become an invaluable tool for marketing, particularly for Montessori schools looking to reach new families and showcase their unique environments and unique approach to learning. Platforms like Instagram and Facebook offer schools a way to connect directly with their community, share their philosophy, and highlight the benefits of a Montessori education—all at little to no cost. Here’s why posting on social media is an effective strategy and how schools can maximize their effort…

In the high-stakes world of Google Ads, there’s no room for doubt or hesitation. Every decision you make impacts your bottom line, and that’s why you need a partner who not only understands the intricacies of the platform but dominates it. Here’s why trusting us with your school's Google Ads is a smart and confident decision.

Expertise Backed by Proven Authority

We don’t just claim to know Google Ads—we’ve written the book on it. Our founder and owner is the co-author of You vs Google, a defin…

As the new school year rapidly approaches, many Montessori schools often encounter the challenge of filling last-minute enrollment spots. With the right marketing strategies, it's possible to attract families still searching for the perfect educational environment for their children. Here are some tips to help you fill those spots before the school year begins!

1. Optimize Your Website and Online Presence

Update Key Information

Ensure that your website is current, highlighting key details s…

Running paid Google Ad campaigns can be a game-changer for Montessori schools looking to increase their visibility and grow enrollment. However, diving into the world of digital advertising can be daunting, especially if you’re not familiar with the intricacies of Google Ads. Here are five essential things Montessori schools should know before launching their Google Ad campaigns.

1. Budget Considerations: Invest Wisely

One of the first things to consider when starting a Google Ad campaign is…

Increasing leads and growing enrollment are crucial goals for any Montessori school. However, achieving these objectives requires more than just a great educational program; it demands a strategic marketing approach. One of the most effective strategies is the use of top-of-the-funnel (TOFU) lead generators. These tools play a pivotal role in attracting and engaging potential families right at the beginning of their journey.

What Are Top of the Funnel Lead Generators?

The homepage of your Montessori school website will set the tone for prospective families and play a huge role in giving them a first impression. A well-designed homepage can significantly impact your school's ability to attract and engage new families. A homepage should include imagery, opportunities for learning, and invitations for website visitors to take action. Here are our tips for creating a homepage that will help your school grow enrollment: 

1. Lead with Your Benefits

One of the f…