Email Marketing

Never underestimate the power of effective email marketing, especially in the Montessori space. Email marketing can be a game-changer for Montessori schools looking to connect with prospective families, showcase their unique approach to education, and ultimately increase enrollment.

Crafting the perfect email sequence requires a strategic blend of informative content, compelling storytelling, and personalized messaging. When done correctly, a good email nurture will help engage prospective fami…

If you’re a Montessorian, then it’s likely that the word “Pushy” isn’t a part of your vocabulary. That’s why some Montessori schools are hesitant to launch an email marketing campaign to communicate with prospective parents in their communities. We’ve heard it time and time again with several Montessori leaders:

• “We don’t want to bombard prospective parents with intrusive emails...”
  
  
• “We don’t want prospective parents to be annoyed with us reaching out to them...”
  
  
• “We value face to face comm…

Email marketing is a fundamental component of any digital marketing strategy - for good reason. Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase enrollment at an affordable cost. 

It starts with building an email list.

What exactly is an Email list?

An email list is simply a list of email addresses that you have collected from people who have shown some interest in your school. In addition to the email address,…

Increasing enrollment in Montessori schools is all about relationship-building.

And relationship-building comes in many forms – it’s in the way you advertise on Facebook, it’s the information you post on social media, and it’s the way you communicate with new leads and interested families through email nurturing sequences.

This may sound like a lot of extra work, but with automated emails, it isn’t.

In fact, automated emails are a time-saving, effective way to connect with prospectiv…

People visit websites for three main reasons:

1. They’re seeking information.
2. They’re trying to contact you.
3. They want to make a transaction with you.

For this post, we’re focusing on Number 3: transactions.

In many cases, a transaction refers to people purchasing products or services from a website. Even though you’re not selling a product, transactions, in the form of lead magnets, are still a valuable marketing tool of which Montessori schools should take full advantage.