Paid Advertising

With more and more conversions happening over the phone, calls have become a key measure for tracking digital marketing success.

Nowadays, smart businesses are utilizing innovative call tracking tools to find out which of their advertising efforts are getting results and using that information to optimize their digital marketing strategy for an even better return on investment. 

Guess what? Your Montessori school is no exception.

As you know, our goal at Nido Marketing is to help Mon…

There’s a major problem with Facebook

Let me start by saying that problems with Facebook aren’t new. In an article I wrote in January of 2018, I referenced the ongoing problems with Facebook misrepresenting data.

Even so, it was a viable advertising network, specifically for Montessori schools who generally have very limited advertising dollars. Facebook was a cost effective way to get the word out about your school and attract mission appropriate parents.

That’s simply not true any longer.

Before diving into the heart of this topic, the obligatory disclaimer that needs to be stated is that every school is different. There are a myriad of factors that impact your paid advertising campaigns such as location, market, and competition, to name only a fraction.

With that said, because we have over 600 member Montessori schools we have had the unique opportunity of being able to examine what may be the largest available data set on this very topic. Through that process of examination…

No, really. We mean it.

We did our homework and came up with a strategy that works consistently to boost online visibility, target more parents, and increase enrollment for Montessori schools.

After all, Nido Marketing was created exclusively for Montessorians to help them reap the benefits of digital marketing—and paid advertising is a big part of that.

Remember when we told you 2 billion people use Facebook every month?

Here’s another quick stat: 75% of parents are using social…

Facebook Ads. Google AdWords. Social media marketing. Target audiences.

Reaching parents of potential future students online through paid advertising can seem intimidating, or like a shot in the dark — especially if you’ve never done this sort of thing before.

We wanted to take a few minutes to break it down for you and illuminate the pros and cons of both Facebook and Google AdWords platforms so you can make the most out of your social media marketing efforts.

Why should you advert…

Marketing a Montessori School is difficult. How is that for the understatement of the century?

One of the questions we get most often is, simply, “Where do I start?”

What marketing avenues actually move the needle? And, what marketing channels provide the most reliable returns on your investment?

The answer, in our years of experience marketing our own Montessori schools, has consistently been Google AdWords.

An Overview

Google AdWords, sometimes also referred to as Pay-Per-Clic…

Two billion people use Facebook every month.

When you think about that for a moment, it’s no wonder roughly 5 million businesses choose to advertise on the social media site.

With a little time and effort, Facebook can be a powerful advertising tool for your Montessori school—one that can help you increase enrollment by reaching even more potential families.

In this blog we will take a look at how to utilize Facebook advertising effectively (and for any budget) with the help of a few…

Have you ever paid for advertising on Facebook but felt disappointed in the results?

You can see there was engagement, but you don’t know anything about the visitors and you have no way to communicate with them again...or do you? 

The Facebook Pixel allows you to do exactly that.

First, what is the Facebook Pixel?

The Facebook Pixel is a piece of code you place on your website. This code automatically detects if a visitor on your website is logged into Facebook and tracks their acco…