Digital Marketing

First Impressions Matter

Imagine a prospective parent who is researching Montessori schools for her child.

She visits a school’s website that has programs for her child, but the school’s logo is fuzzy and poorly designed, the colors on the website don’t match, the layout is confusing, the photos are pixelated, and the tuition download is just a text document.

She visits another school’s website that also has programs for her child. It has a sharp, attractive logo, consistent colors, a clean l…

Last week I asked you to imagine your perfect admissions assistant. In addition to being friendly, intelligent, professional, and organized, she’d also take messages, educate parents, provide tuition information, and schedule tours based on your availability. All without any direction from you. Oh, and she works 24 hours a day, 7 days a week.

But this is just a website, right? How is all that possible? 

The answer is smart software. Behind that beautiful website is a system that not only captu…

In the world of marketing, results sell. People want to know what benefits they will be gaining from a product or service, and ultimately, that will drive their decision to make a purchase. What Montessori schools have to offer goes beyond a simple "product benefit." What Montessori offers its alumni is the foundations to reach their full potential, both academically and as active, curious citizens of the world. 

But how can you show parents this while they have a quick browse through your webs…

It's undeniable that online visibility plays a major factor in any successful marketing strategy. When it comes to new student enrollment and parent engagement, a good online presence can be an incredible asset to any school. 

Increasing your school's online presence doesn't always have to break the bank. There are several effective ways that you can optimize your Montessori's online visibility that are cost free. Not only are these tools free of charge, they are also surprisingly simple to use…

I’m going to be a bit blunt here:

Instagram is not a magic ticket. Nor is it the most important component of digital marketing. And while we’re at it, effective social media marketing takes a lot of time, strategizing — and in most cases, money.

I realize we’re not off to a great start here! It’s not that I’m trying to talk you out of social media marketing, it’s that I want to be very clear about where it fits for a Montessori school.

If your one and only pain point right now is increasi…

With more and more conversions happening over the phone, calls have become a key measure for tracking digital marketing success.

Nowadays, smart businesses are utilizing innovative call tracking tools to find out which of their advertising efforts are getting results and using that information to optimize their digital marketing strategy for an even better return on investment. 

Guess what? Your Montessori school is no exception.

As you know, our goal at Nido Marketing is to help Mon…

Search engine optimization.

What does it really mean when it comes to making sure your Montessori school gets found online?

As it turns out, quite a lot. 

We recently had the opportunity to speak with SEO Consultant Michael Cottam in a live coaching call session, during which he shared with us his top three “Pro Tips” for making sure your Montessori school is a web search rock star.

The truth is, there’s so much misinformation out there in the world of SEO, it can be difficult to separate fa…

First, congratulations! You have a form on your Montessori school’s website.

Whether it is for prospective parents to schedule a tour, download a brochure, or just learn more information — your school is now accessible to a wider audience.

In other words, you’re bound to bring in more prospective families than you could’ve before.

But you’re not done there.

You Must Have a “Thank You” Redirect Page…

After your prospective parent completes the form and hits that “submit” button, you ne…

Like most Montessorians, you want to help your school grow and reach its full potential.

With that goal in mind, some of your biggest objectives are reaching more prospective parents, increasing enrollment, and maintaining a full tour schedule so you can be ready to welcome new students as others graduate.

Now for the good news:

You can achieve all of this and more with a good digital marketing strategy—as long as that strategy is built on a solid foundation.

Nido Marketing has p…

School tours, parent phone calls, vendor meetings.

Do you ever stop to think about how much of your day is spent trying to schedule things?

For most Montessorians, the answer is a lot.

Lucky for you, part of our job here at Nido Marketing is to find the tools that make your life easier—and it just so happens that Google recently released one of those tools.

Calendly for Chrome is a new extension from Google that lets you integrate Calendly with your Gmail account.

That means no more phon…