School Leadership

The pandemic, burnout, and changes in workplace culture and expectations has lead to staff retention challenges in the past few years. Many school leaders are not only struggling to find Montessori staff... they are struggling to keep current staff on their team. In Montessori especially, it is so valuable to have teachers who are happy, fulfilled, and want to remain a part of your school community so that they can continue to serve your students and families. When teachers are leaving sooner th…

Some of you may not be aware that Nido Marketing launched an online community membership site, Montessori Thrive, in 2020 with the aim to support Montessori Leaders and Administrators everywhere with resources to help them grow their schools. It has been such an exciting journey to see this online community grow, the leadership resource collection expand, and many Montessori leaders find the support they need.  What became clear was that the community of leaders needed more resources for parenti…

November and December present several opportunities for Montessori schools to connect with families, utilize parenting education, and create stronger and more unified communities!

It is a time that represents the holiday season for several cultures. For schools in the United States, it represents a time to be giving and grateful, and it is a time of year where parents can create traditions and memories with their children. Montessori schools can use this time to create their own traditions and …

For most non-profit Montessori schools, donations form a significant part of annual income. Campaigns and donations can take many different forms, but the truth is that all fundraising campaigns benefit from well-planned marketing to provide the best results. 

Because we’re digital marketers, we focus on how digital marketing can maximize your fundraising efforts. Here are some tips to get you started!

Include Giving on your Website

If you rely on donations to keep your school running, dedica…

People May Know The Name Montessori... But Do They Know What It Means?

In recent years, the Montessori name has picked up plenty of recognition, but there continues to be misinformation about what Montessori actually is. This has created challenges for many Montessori schools, as prospective parents may not understand the value of Montessori education from initial impressions. 

The challenges don't stop with prospective parents. Misinformation and a lack of overall awareness have led to a shor…

If you are a Montessori School Administrator, then you are most likely aware of the current shortage of Montessori trained guides. This seems to be the leading "crisis" facing most Montessori schools. Without Montessori trained guides, you cannot have a successful Montessori school and you won't be able to offer your families the quality of education you are aiming for.

So, what can you do to make things better?

Unfortunately for this dilemma, there is no one solution. Montessori training can …

Many people would say that being a parent is the most difficult job out there. New parents read books, get advice from friends and their own parents, and yet, are still faced with challenges they do not know how to overcome. From tantrums to child development, many questions arise over those early years of parenthood and beyond. 

There are very few parents who wouldn't be willing to gain insight and support from child development experts, such as Montessori guides and school leaders. This is an…

This year has been filled with many challenges, but the holidays offer many opportunities for positive community engagement that can be hugely beneficial for staff, students, and families. Planning activities that are memorable, exciting, and encourage involvement are still possible despite social distancing. This moment of opportunity should be seized, as it is a great way for you to create interest around your school and keep families involved. Community management should be part of your marke…

By Dr. Helen Kelly 
Helen was our guest speaker at last week's town hall discussion on School Leader Wellbeing. Reposted with permission from her blog The Positive Principal.

On Thursday I led a Zoom town hall discussion with a large group of Montessori school leaders from across the USA who had reached out to ask for my support. The first question was “how can I make the board of governors/trustees listen and take my wellbeing seriously? The principal asking this question told the group that …